There is no faster way to generate targeted website traffic than pay per click advertising. The kind of traffic you can get with PPC is also the kind that is easy to convert into buyers since you can target it very precisely. If you want to profit with PPC, however, you have to understand that getting your ads highly placed and outbidding your competitors will not necessarily be enough for you to succeed. PPC is like any other internet marketing technique in that it demands a certain amount of research before you can launch a successful campaign of your own. If you jump in before you do adequate research, you risk wasting time and losing money on ill-planned campaigns. You should find these strategies helpful in planning your PPC campaigns.
It’s extremely important that you take the time to test your landing pages. You may have a great ad that is highly placed and still not get the conversions you want. It’s also essential that your landing page is compelling enough to get and keep your visitors’ attention. Not getting this one thing right can break your campaign.
If you don’t focus on your landing page and optimizing it, you’ll simply be losing money on each and every click that you get. To find out which landing pages work best, you must test them. You should have at least two differently designed landing pages and your ads linked to them. This is an absolutely essential step if you need to get high returns from your campaigns. Once you know which landing page is converting the best, you can do your future testing based on that. Always include at least one product/service benefit in your pay per click ads. This will help your CTR and click-through rate. People are always on the lookout for copy that discusses what they will get out of a particular product. People generally respond better to ads if it makes them feel like they can get an incredible deal on something.
Google Adwords is by far the largest PPC service; don’t, however, only advertise with them. Look for some of the smaller, lesser-known search engines, where you can find much cheaper keywords than you could on Google. So don’t close your options, and experiment with various other services.
All in all, PPC advertising has a learning curve that you need to go through. Many people who advertise with PPC initially have some losing campaigns. Keep track of your budget and results and you’ll soon be able to plan campaigns that bring you lots of visitors and high conversions. Pay per click marketing can be fantastic if used correctly
